This research is expected to give insight into whether Norwegian University Libraries use effective community building methods and techniques on Twitter.

This (ongoing) research is expected to give insight into whether Norwegian University Libraries use effective community building methods and techniques on Twitter.

Using five principles of Social Media Optimization (SMO), defined in the study “Social media optimization: making library content shareable and engaging” by Doralyn Rossmann and Scott W.H. Young (2015) the objectives will be analyzed accordingly:

1. Create sharable content - Deling av UHBs Samlinger (interesting/engaging/relevant)
• "Such content could include
• digital collections (lenke)
• blog posts
• institutional reposity content
• videos and
• staff directory pages.
•  Content that is interesting and unique will have more likelihood of being shared."
• "poetry readings or banned books week"
• "staff photographs and brief descriptions of areas of work and interest or research" (p529)
2. Make sharing easy
• "simple URL"
• "share button on website"
• link? - count web site hits
• "Encouraging use of hashtags" 
• annet?
3. Reward engagement 
• retweets
• replies
4. proactively share
• mentions ("tagging others")
5. Encourageing reuse
• provide tools, formats that encourage and makes reuse easy (on other Sosial Networks)
• encourage reuse with use of hashtags and in text