Engaging Social Media? A Case Study of University Library Community Building Practices on Twitter from Norway.

Hilde Drivenes Johannessen
Birgitte Kleivset
University of Agder, Norway

This paper presents results from a case study of community building practices on Twitter in Norwegian University Libraries, using a combination of a qualitative and a quantitative approach. The analysis aims to highlight how academic libraries tweet content that may build a community with two-way communication and engagement with researchers and students. Our research also sheds light on recent developments and current challenges in University Libraries use of Twitter in theory and practice, and give some critical perspectives on information literacy and digital library community engagement.
The dataset for this research is collected from the twitter timelines of the norwegian university libraries with a presence at Twitter. This is public available data. In addition to tweet content, the frequency of favoritemarking, retweets, answeres and hashtags are retrieved. There will also be a cathegorization of the group each of the libraries have chosen to follow.

Using five principles of Social Media Optimization (SMO), defined in the study “Social media optimization: making library content shareable and engaging” by Doralyn Rossmann and Scott W.H. Young (2015) the objectives will be analyzed accordingly: (1) create sharable content; (2) make sharing easy; (3) reward engagement; (4) proactively share; and (5) encourage use. These principles has been modified and updated from Bhargavas (2006, 2010) established principles of SMO (Rossmann and Young, 529:2015b), and in our paper we will apply and modify these concepts into ten norwegiean university libraries use of Twitter as a community building network. The outcome of this research is expected to give insight into effective community building methods and techniques for use in the university library community on Twitter.

Topics, 3 main topics, could use .... 9 topics, but....
Instead (og heller dele opp ved behov?)
    1. Entity-oriented - Bibliotekets samling
    2. Event-oriented topics - Arrangementer, Tekniske oppdateringer, Undersøkelser, Q & A, (Utstillinger, Åpningstider) 
    3. Long-standing topics(IK, Open Access) Community, Ansatte, Club.  
  • Når det er gjort se på språkhandlingene.... (Kombinasjonen av språkhandlingene)?
  • Påstand - Anbefaling - Uttrykk - Spørsmål - Diverse m/

library community building, engagement, social media, emerging technologies, information literacy, twitter

·       Bhargava, R. (2006) “5 rules of social media optimization (SMO)” Influential Marketing Blog, available at http://www.rohitbhargava.com/2006/08/5_rules_of_soci.html
·       Bhargava, R. (2010) “The 5 new rules of social media optimization (SMO)” Influential Marketing Blog, available at http://www.rohitbhargava.com/2010/08/the-5-new-rules-of-social-media-optimization-smo.html
·       Palmer, S. (2014) “ Characterizing University Library Use of Social Media: A Case Study of Twitter and Facebook from Australia. The Journal of Academic Librarianship. Vol. 40. p. 611-619.
·       Young, S.W.H. and Rossmann, D. (2015a). Building Library Community Through Social Media. Information Technology and Libraries. Vol.34. No.1. p. 20-37.
·       Young, S.W.H. and Rossmann, D. (2015b). Social media optimization: making library content shareable and engaging. Vol. 33. No. 4. p. 526-544.

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