(2) make sharing easy;
means "putting tools in place to encourage sharing content" (2015:529) ex: hashtags "to tie together items shared" (finne def på hashtag)
(3) reward engagement; "actively monotoring user interaction" "giving recognition for such behavior"
Oppsøgende virksomhed: "Libraries can also search for hashtags or words associated with the library to identify conversation around library resources and services (...) A library cab then interact with users who have engaged with the library" (2015:533)
..."connect users to otherwise unknown resources and services" (2015: 534)
(4) proactively share;
- målrette (hvem?)
- tagging others (andre institusjonskontoer) can further engage the community
- tagging images of people who attend
(5) encourage reuse
social share buttons
- literally - speech act: share!!!(lik og del)
"social trust and connectedness"